A Team that Cares for Customers, & Thats What makes us Humane.
Maxsell: Passion, Ethics, and Engineering for an Exceptional Experience
At Maxsell, we’re passionate about creating happiness and delight for our customers. Our team works tirelessly to deliver an amazing experience every time, driven by energy and dedication. Our goals go beyond sales and marketing – we ensure that every department has a goal that aligns with our Organisational mission and values. Based in Chennai, known for its abundance of engineering talent, We’re proud to support our products with professionally trained engineers.
Disrupting the Industry with Affordable Technology
Since its inception in 2005 with a capital of Rs. 10 Lakhs, Maxsell has achieved remarkable success. With an annual turnover of Rs. 55 Crores and a distribution network across India and overseas, we’ve created milestones that continue to drive us forward. From pioneering fake detection technology for super notes in 2009 to developing an affordable, all-in-one gold purity testing machine for the jewelry industry, we’re committed to creating products that provide value for our customers and stakeholders.
Reliable, Durable, and Affordable Technology Solutions
Maxsell provides XRF-based spectrometers for various applications such as gold purity testing and analysis, coating thickness measurement, RoHS compliance measuring spectrometry, food inspection and liquid chemical testing, and material analysis applications. We also offer laser technology-based marking machines for precision marking, soldering machines, and cutting machines with customization options. Our solutions provide reliability, durability, and competitive pricing for customers, backed by efficient after-sales service.
Our 3-Win Philosophy for Customer, Team, and Business Owner Success
At Maxsell, our 3-Win philosophy ensures the success of our customers, team, and business owners. Our first win is delivering high-quality products and services that leave our customers satisfied with their performance. The second win is providing our team with selfless service while also promoting their career growth and skills development.
When our team and customers win, it ultimately leads to the business owner’s victory, with time and financial freedom becoming inevitable. Our 3-Win philosophy holds us accountable to perform our best in every area and evaluate our results accordingly.
Mission
To Empower Our customers with technology while they transact with Gold and Precious metals with Confidence & offer right purity to the End Consumers.
Vision
We encourage the entire Jewellery Community to Transact Gold, in Right Purity. By testing and guaranteeing purity of every piece, offered to every consumer who values gold as an emotional and personal asset.
Innovation As Service
Building advanced tools and software applications to deliver best service and innovate new digital ways to reach out to the customers
Cost Effective Solutions
Maxsell will cost you a small percentage higher than the cheapest products in market. With 15-20% gap from both high and low priced product, an ideal alternative to save money yet not risk the investment.
The team
Usha CEO of Maxsell is responsible for operations and building processes to tightly run the systems in sales and customer service delivery and create the best possible experiences for our Customers. Emphasises on training and development with 24 years of Experience in Customer operations in Banking industry. Her care for team members and pushing them to bring their hidden potential makes her reflect leadership qualities in them. Pets are her best friends with Alley, Cooper and Kutti never miss a date with her.
Vinodh (Singhvi), Technical director is responsible to build technical capacities in the business and develop teams to design amazing product experiences for the customers. Loves travelling and trekking the Himalayas to create challenges that brings an attitude towards possibility in every form.
Vinodh Kumar
Director
Usha
CEO
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Successful Installations
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Years of Experience in XRF & Laser Technology
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Specific Check Points for Quality Control
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Uptime in Services
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National & International Certification
Our 6-Step Commitment
Committed to after sales support
We guarantee that all of our clientele will receive the smoothest after-sales support because we keep 500+ OEM Components in stock, which cuts down the waiting period for assistance.
Lifetime online support
Our skilled in-house team and cutting-edge remote support systems empower us to provide our clients with lifetime free online services.
Quality commitment
To ensure that our users receive elevated products, each of our products follows rigorous quality inspections at 17 to 22 different checkpoints, including durable packaging.
Commitment to spares support
we offer OEM spare parts at the lowest cost compared to other key competitors ensuring premium quality.
One-year guarantee
We always resolve warranty claims in the shortest time possible, too without any extra fees.
Safety is our priority
at Maxsell we believe human safety is our key factor, and each of our products has been examined and found to be suitable for regular use without any risks.
Gallery
Testimonial
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Testimonial
Let’s hear it from our client what they have to say about us
Mr. Vishwanthan MD Vishwa & Devji
We researched the market for gold testers and discovered Maxsell XRF equipment to be portable and user-friendly we chose the MXGT Karat Pro because it was simple to use without any training or prior experience, and it was also one of the most accurate XRFs I have ever used.
– Mr.Balu, Chairman GRT Jewelers
In 2015, we installed a Maxsell laser marker. So far, the marking quality and speed have been excellent, making us very productive as a result, making all of our customers very delighted with our prompt service. We saved a lot of money on equipment maintenance because the machine requires no maintenance at all.
– Mr.Ashok Kumar Bardia, Anopchand Tilokchand Jewellers
Maxsell is the brand I always like above others as their machines have all the capabilities I require and they are classy, practical, and effective. Even our clients adore it! Furthermore, it is perfectly suited for jewelers like me who provide quick client service.
IBJA Supports Maxsell
Jewellery Equipment Partner
Maxsell and IBJA has collaborated to develop solutions and technology for the challenges faced by the Jewellery industry in the areas of Gold purity assaying problems and use of laser technology in Jewellery manufacturing and processing centers. Maxsell will develop new technologies and address the key problems with affordable solutions and help in modernizing and organize trade and manufacturing sectors of jewellery industries.
About IBJA
Maxsell and IBJA has collaborated to develop solutions and technology for the challenges faced by the Jewellery industry in the areas of Gold purity assaying problems and use of laser technology in Jewellery manufacturing and processing centers. Maxsell will develop new technologies and address the key problems with affordable solutions and help in modernizing and organize trade and manufacturing sectors of jewellery industries.
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