Solutions for Jewellery Industry
Maxsell offers tailored solutions to meet the unique needs of retail showrooms, manufacturers, exporters, and bullion traders in the jewelry industry. Since 2009, Maxsell has been developing solutions around the problems and continuously improving its product functions both in Hardware and software, both solving current problems and also research solutions for future anticipated problems too.
This is sheer focus on the jewelry industry challenges that is used as the feedback to our Design center and highly quality Research Engineers to figure out solutions without having to increase the cost burden on the Industry. While both Laser equipments and Gold purity testing instruments are becoming an essential need due to growing demand of quality and modern designer jewellery for Consumers across the World. Ensuring the balance between Fashion, Investment and Purity quality of the manufactured ornaments, We at Maxsell work relentlessly for solutions.



Solutions for Jewellery Industry



Maxsell offers tailored solutions to meet the unique needs of retail showrooms, manufacturers, exporters, and bullion traders in the jewelry industry. Since 2009, Maxsell has been developing solutions around the problems and continuously improving its product functions both in Hardware and software, both solving current problems and also research solutions for future anticipated problems too.
This is sheer focus on the jewelry industry challenges that is used as the feedback to our Design center and highly quality Research Engineers to figure out solutions without having to increase the cost burden on the Industry. While both Laser equipments and Gold purity testing instruments are becoming an essential need due to growing demand of quality and modern designer jewellery for Consumers across the World. Ensuring the balance between Fashion, Investment and Purity quality of the manufactured ornaments, We at Maxsell work relentlessly for solutions.
Gold Purity Testing Machines for Retail Showrooms
As a retail showroom, ensuring the quality of your products without breaking it, is crucial to your success. That's why Maxsell offers gold purity testing machines that use X-Ray Fluorescence technology to provide accurate and non-destructive testing of gold products. With a user-friendly interface and automatic calibration, our machines are easy to use and require minimal training.
Non-invasive testing
Our X-Ray Fluorescence technology allows you to test gold samples without damaging them, ensuring that your products remain in pristine condition.
Fast results
Our machines are designed to provide fast, accurate results in real-time, allowing you to quickly and easily determine the quality of your products.
Efficient operation
With automatic calibration and a simple, intuitive interface, our machines are designed to be efficient and user-friendly, helping you save time and increase productivity.
Less Confusion, More Confidence
In-house testing of jewelry helps in removing all the confusion while exchanging or buy back of jewelry. Also it infuses confidence in both buyer and seller of making a fair deal for long term customer retention.


Gold Purity Testing Machines for Retail Showrooms
As a retail showroom, ensuring the quality of your products without breaking it, is crucial to your success. That's why Maxsell offers gold purity testing machines that use X-Ray Fluorescence technology to provide accurate and non-destructive testing of gold products. With a user-friendly interface and automatic calibration, our machines are easy to use and require minimal training.


Non-invasive testing
Our X-Ray Fluorescence technology allows you to test gold samples without damaging them, ensuring that your products remain in pristine condition.
Fast results
Our machines are designed to provide fast, accurate results in real-time, allowing you to quickly and easily determine the quality of your products.
Efficient operation
With automatic calibration and a simple, intuitive interface, our machines are designed to be efficient and user-friendly, helping you save time and increase productivity.
Less Confusion, More Confidence
In-house testing of jewelry helps in removing all the confusion while exchanging or buy back of jewelry. Also it infuses confidence in both buyer and seller of making a fair deal for long term customer retention.
Gold Purity Testing Machines for Retail Showrooms
As a retail showroom, ensuring the quality of your products without breaking it, is crucial to your success. That's why Maxsell offers gold purity testing machines that use X-Ray Fluorescence technology to provide accurate and non-destructive testing of gold products. With a user-friendly interface and automatic calibration, our machines are easy to use and require minimal training.


Non-invasive testing
Our X-Ray Fluorescence technology allows you to test gold samples without damaging them, ensuring that your products remain in pristine condition.
Fast results
Our machines are designed to provide fast, accurate results in real-time, allowing you to quickly and easily determine the quality of your products.
Efficient operation
With automatic calibration and a simple, intuitive interface, our machines are designed to be efficient and user-friendly, helping you save time and increase productivity.
Less Confusion, More Confidence
In-house testing of jewelry helps in removing all the confusion while exchanging or buy back of jewelry. Also it infuses confidence in both buyer and seller of making a fair deal for long term customer retention.


Gold Purity Testing Machines for Manufacturers
As a manufacturer, you need to have complete confidence in the quality of your products. And make your customers especially Jewellery wholesalers and Retailers grow their volumes and repeat orders more over a period of time.
Guaranteeing Purity
Our X-Ray Fluorescence technology allows you to test gold samples without damaging them, ensuring that your products are ready for sale. Besides this manufacturing involves high labour and making charges with very critical processing like polishing, finishing, studding of stones, etc. By making testing purity at different stages of manufacturing, the whole process is streamlined and guarantees purity of the ornament.
Quality COntrol
Every ornament can be quality checked before shipping out the orders, which means there are no rejections after selling out and further more saves you from all legal and compliances issues of returns and rejections from both Hallmarking labs and Retailers. Our machines are designed to provide fast, accurate results in real-time, allowing you to quickly check the quality and ship out with Confidence.
Efficiency in Production cost
While production costs and quality and purity all are critical to jewellery manufacturers, Testing at appropriate stages removes all the risks of high production cost and delayed delivery times. An Manufacturers can optimize the alloying of casting and production and thus save unnecessary excessive cushioning.
Reduce Production time
Time is another key component for Jewelry manufactures, by testing samples faster, the production is not dependant on 3rd party results or reports to hold on the process. Instant results provides instant approvals at different stages. This also ensures high cutting in cost and more competitive production and reduction in labour hours and costs.
Gold Purity Testing Machines for Expoters
Overseas customers are highly demanding in nature, whether its quality, finish, purity or their specifications of ornaments. Export businesses thrive on quality and guarantee of specifications of the customers. Plating of specific metals is one of the expensive processes for export orders
Professional Test Reports
Specific needs of overseas customer can be authenticated and guaranteed with Customized professional test reports along with every piece of ordered jewellery. This is a big boost to the customers, who gain immense confidence with the Jewellery exporter and thereby increasing the orders year on year.
High Efficiency in Operations
Our machines are designed with comparison function, Statistical data functions and also comprehensive report generation according to the customer requirements. All of these contribute to high efficiency in operations through out the business.
Determination of alloys
While both approved and disapproved alloys are specified by every customers based on their local laws of procuring jewelry. Maxsell provides equipments that can detect over 30+ metals and also set alert to the user to indicate intrinsic usage of hazardous or prohibited metal without too much attention to the testing process. Such notifications are inbuilt to alert the user or the management of determination of alloys. This greatly reduces risks of rejection of order or damage to the reputation of Jewellery exporter.
Coating Thickness Measurement
Most export orders for jewelry have coating as one of the important requirements. With Maxsell MXGT Aurum5 FSDD, coating thickness and quality can be determined in seconds and reports can be shared with every ordered ornaments with traceability and customized fields in the reports.



